Rovio Partners with MTV & Formula 1 + New Apps Coming This Year

While we all obsessed with the upcoming release of Angry Birds Space (many links: official announcement, meet the birds, gameplay footage, and backgrounds), Rovio has been hard at work expanding outward.

First, while on the topic of Angry Birds Space, Rovio has teamed up with MTV in a promotion against Cyber Bullying. As explained in their press release, Rovio is joining MTV’s “A THIN LINE” campaign and MTV will be airing an Angry Birds-themed public service announcement on their channels. Additionally, starting on March 22nd with the Angry Birds Space release and extending through April, Angry Birds players will receive a hint to accessing a secret Golden Egg level in Angry Birds Space by contributing to MTV’s Draw Your Line app. Cyber Bullying affects nearly 50% of all adolescents and teens in the United States, and less than 20% of those bullied report it to a parent, so this is a very valuable cause to support.

Rovio has also partnered with Finnish Formula One driver Heikki Kovalainen, according to the racer’s website. This collaboration not only features Kovalainen in a nifty new helmet, but will also merchandise and a new Angry Birds web based game. The merchandise will be co-branded, presumably between Rovio and F1, and should be released this spring. The new web game will be launching sometime in the summer and will likely feature some cool level designs. For those interested, here’s a fun fact. This is actually the second Angry Birds reference to a Finnish F1 driver (preceded by Keke Rosberg in Danger Above 7-11).

Now for the grand-daddy of them all, and straight from The Mighty Eagle himself.

CMO Peter Vesterbacka told Business Insider that Rovio plans to launch FIVE brand new apps this year, with Angry Birds Space being only the beginning. While not specifically said, we think that the web games — such as the F1 above — are not included in that list, but could be wrong. Rather, we think that this counts only full-blown apps like Space and Rio. Also of notable interested, Rovio is working on their first non-Angry Birds app in over three years. For those who don’t know the story, Rovio created about 50 apps and was on the verge of bankruptcy before Angry Birds took off like — well like a rocket for space. Whether this new app will be as big as Angry Birds remains to be seen, but I will be buying it the day it is released, that’s for sure.

Let us conclude by putting everyone’s minds at ease. Vesterbacka specifically said in his interview with Business Insider, “What’s very important, we are doing frequent updates to all our games.”

Tags: Lotus F1, MTV, News
Category: Angry Birds News & Updates, Blog, News

    Comments (71)

    By Kirby Mass Attack

    Angry Birds Sonic, anyone?

    Rank: Sling God with 21265 points
    By AngryAdvisor (@lesleyg)

    I didn’t know where to post this but I heard on the news last night as they were talking about the Space release that there’s talk of building a AB theme park called “Angry Birds Land” and they added the first will be built in Finland. I thought that was very cool! I also hears something about AB and Mustangs but missed that part of the news cast? That just goes to show you just how popular the games is!!!

    Rank: Pig Leader with 10760 points
    By PdB (@playdbird)

    Isn’t there one planned for China also?

    By jeros

    How about guessing the name of the next 4 new apps? Just like the poll:What Angry Birds update will land next? But this time, in the comments (no choices)?

    Rank: Sling God with 21265 points
    By AngryAdvisor (@lesleyg)

    I say one will be called Angry Birds Land…and it might have more arcade styles with in…as this is what the park is suppose to have when they open it up…cool!!! Whatcha think???

    By jeros

    Angry Birds Plants vs. Zombies?Help:Shoot birds in the seed slot then the plant that was hit will be planted?

    Rank: Explosive with 2070 points
    By darthvader (@orangebird09)

    Nice! Two great games both joined together!

    Rank: Champion with 3175 points
    By Han_Solo1617 (@enrico-carl-andrei)

    Angry Birds Plants vs. Zombies could be awesome!

    Rank: Master Slinger with 6760 points
    By username12345 (@blahalb09)
    Rank: Explosive with 2070 points
    By darthvader (@orangebird09)

    Angry Birds Around The World?

    Rank: Hardened with 610 points
    By maksims97 (@maksims97)

    Yep,is chance that this app will be!:)

    Rank: Champion with 3175 points
    By Han_Solo1617 (@enrico-carl-andrei)

    What about a brand new game when a machine shrunk the birds and pigs have pet ants?
    You have to destroy ants in most levels and the boss level is the king pig.The king pig is riding a skateboard with the birds and the slingshot on a paper airplane.
    The skateboard was going very fast and it reached a city,into the airport and accidentally entered an airplane.There are no people in the plane.But inside the plane are goods.They saw the machine the same as the machine that shrunk them,so they enlarged again.The plane first landed to Tokyo,then Beijing,then to New Delhi,then Paris and more popular places around the world!

    Rank: Champion with 3265 points
    By Laurence (@laurence)

    Hehe, this made me smile!

    Rank: Sling God with 21265 points
    By AngryAdvisor (@lesleyg)

    That’s awesome…good find Laurence!!!

    Rank: Sling God with 38040 points
    By wrw01 (@wrw01)

    Learned a few new items from this post: cyper bullying, Thin Line and the Draw YOur Line apps. Changed my social network pass word as a result.

    Very informative and education site. Encourage all to read.

    It is exciting that Rovio will be coming out with 5 new apps in 2012. Just think, it is only April. This is going to be a good year. Thanks Rovio.

    By a.t.o.m birds

    1.Angry birds space 2.Angry birds lotus F1 racing team 3 Angry birds heikki 4.Amazing Alex 5.??????

    Rank: Sling God with 32080 points
    By AMslimfordy (@amslimfordy)

    I’m not sure if your 2 & 3 count in that list.

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