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@phillips
The bundle prices are probably based on gamers spending habits. I have never bought anything and keep getting the cheapest bundle offer (this one Energon Windblade and 550 gems). My friend who has done a few in game purchases always gets a more expensive bundle. The assumption probably is if you have spent before you may spend again so a more expensive bundle is given. While if you have never spent before the cheapest bundle option is given to try and entice you to buy.