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I’m in the same boat with Nemesis Prime. My kids are missing both Nemesis Prime and Shockwave (their games had crashed and restarted during the Shockwave challenge).
I’d be up for being able to pay real money at any time for these “premium” characters, while also having a one-time or periodic challenge period to unlock them through game play. I wouldn’t even mind a challenge as hard and costly as the Epic Prime one, so long as I had another path (even an expensive one) to obtain the character if for whatever reason I was unable to participate in that particular event.
To me, it’s more fun and rewarding to unlock the character through game play. But I also like the idea of a plan B when real life does not permit a week-long commitment to the game. The way the challenges are currently operating, I think Rovio can make money off both the cash purchase and challenge methods.
Having two methods may slightly temper the challenge activity, but I would think long-term cash purchases for each character would more than make up for that.
Honestly, if I were new to the game and found out I couldn’t obtain staple characters in the Transformers franchise like Rodimus and Shockwave, I probably wouldn’t start playing.