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@tomt
@skayra for #2, the items must be game changers, otherwise, nobody would pay money to buy gems, and if nobody pays money, Rovio makes no profit, and if there is no profit, they might close the game.
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Or they could diversify their strategy. Making a movie is a good idea. They can use Fight! as an advertisement to attract people to watch the movie, so even though they don’t have profit on Fight!, but they can make a lot more with the movie in 2016. Maybe….