AB2 forum vs other AB forums

Just my opinion, but do you remember when AB was fun? Original AB, Space, Rio etc - played for the enjoyment and nothing else. My view of AB then (and by extension, Rovio) was light-hearted, cheery, harmless escapism. The forums and walkthrough comments reflected this - witty, supportive and cheerful. Now look at us all on here; bitching, moaning (justifiably) swapping tips on how to cheat the game because we know the game cheats us. I now see AB/Rovio as a money-grabbing, tedious chore. From a brand perspective - that's a worrying shift. And a massive one.Thoughts?