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@ben88 I also filled out your survey but I missed an opportunity to provide some comments.
I also started playing Angry Birds a few years ago when you could buy a game for a few bucks. Back then, I considered Rovio’s games great fun and great value. If you liked their games, you could pay for more content (a different AB game or a ‘mission pack’ for AB Space.) Since then, however, Rovio has transitioned along with the rest of the industry to freemium where the initial download is free but they nickel and dime you in perpetuity and bombard you with advertising (skip the built-in waiting/ grinding or get better scores by paying for power-ups, bird-coins, gems, telepods, last-chance characters, whatever). For me, the turning point was AB Go!.
I still play old Angry Birds games but I haven´t been a Rovio fan or customer in quite a while. I used to be, but I consider the brand tarnished now.
Best wishes with your thesis!