Reply To: What's Next From Rovio?

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burungberang
@cltan1985

It’s been like two years since I last posted anything in the forums. Not that my interest in AB has dwindled – OK maybe a little bit – but after reading some recent news about Rovio and coming across this thread I think it’s time to make a comeback to let out my honest opinions on the way forward.

I assume when you mean “What’s Next From Rovio” you accept something outside the AB box. I think Rovio observers must be longing for the company to brandish its own ‘Zelda’ or ‘Pokemon’ (assuming AB being like their Mario) – a completely different franchise with completely different world, premise and characters that can keep Rovio buoyant and complement the Angry Birds series.

Granted they’ve acquired Amazing Alex and set up Rovio Stars where they publish third-party developed stuff like Juice Cubes and Tiny Thief, but it feels like Rovio doesn’t love them as much as they love Angry Birds.

Like one report says about Rovio’s newly-published annual profit: “The struggles are a sign of the dangers of becoming overly reliant on a single flagship brand.” Read more at http://www.businessinsider.com/r-angry-birds-maker-rovio-says-profit-fell-73-percent-in-2014-2015-3/

The “phenomenon” may be over, yet the brand still resonates, just like the Mario and Sonic franchises despite their current troubles.

And I agree somewhat with @abginebird that Rovio should have merged ABO with ABFriends and maybe ABSeasons as to better manage the franchise.