Reply To: Do you think Angry Birds is childlish?

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Kelani
@kelani

@chiiyuen0109 There have been a few market research studies done on what kinds of people play AB titles. The studies didn’t include children, and their results vary widely, but on average, the demographic breakdown was this:

18-24 34.6%
25-34 33.2%
35-44 15.8%
45-54 13.0%
55-64 3.0%
65-Up 0.4%

Another study showed that the average Angry Birds player is:
45-65 years old
Is married, with children
Is working or retired from a professional field
has a Master’s degree or higher
Earns $61,000 – $141,000/year

Here’s a graphic that shows a ton of stats about players: Angry Birds Addiction

Of all the games I’ve played, the only one that I would label childish is Stella, which makes sense since it is intended for preteen to teen teen girls. Well, I’m not a teen or a girl, but I still play it. As for your friends who say negative things about it, pay no attention to them. Some people have nothing better to do than disparage things which they don’t understand. I’d be willing to bet they’ve tried the game before, and were awful at it. :)

As for why Malaysians view the game, you’d know that better than us. *please* correct me if I’m wrong, but from what I’ve read about Malaysian culture, it tends to be very structured, polite, analytical, and a bit emotionally repressive –especially in people above 35, or those who haven’t become comfortable with all this new growth and technology. People of certain ages are expected to do (and not do) certain things, and anyone other than a very young child playing an animated game seems like something that the adults would frown on.

If that profile is accurate, I don’t think it’s limited to Malaysia. I know several AB players throughout Southeast Asia, and some of them have told me they suffer a lot of kidding and occasional abuse for playing the game. Even here in the US, when I’ve told people where most of my free time goes, I get some weird looks. :)