Reply To: So what exactly is Rovio tracking when we download their apps

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Kelani
@kelani

TV networks are a little different. They use Nielsen Media Research, which just polls a small sample size (50-100k people) who have been provided with hardware, and are fully aware their viewing habits are monitored. That model is changing, though, as online viewing grows, and new set-top boxes that can report viewing data are rolled out.

To get a good idea of what things are tracked in AB games, just look at the achievements. 30 hours played, 10,000 blocks broken, 5 birds fired backwards, etc.. Lots of things are recorded, but most (if not all) of it is mundane, and of no interest to anyone except Rovio, for the reasons l-t mentioned.