Reply To: So what exactly is Rovio tracking when we download their apps

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Les Toreadors
@les-toreadors

You know occasionally Rovio releases those analytics data that claims to show global statistics of number of birds flung, number of pigs popped, hours of gameplay, etc? I think those are from some sort of stat tracking implementation in various apps.

This type of stat tracking I believe is quite common nowadays although other developers give an option for users to opt-out of said tracking or “product improvement” schemes.

More recently, the #UnlockTheFlock event (currently still ongoing) tracks no. of birds flung in Angry Birds Friends in order to ‘unlock’ content from something related to Angry Birds: The Movie.

I don’t believe there’s anything to be alarmed from user tracking as personal information is not collected or exploited in any way – rather, the developer captures usage statistics.

“Usage tracking” has also existed in other forms for many decades. Where do you think TV companies generate program ratings from?