Home › Forums › General Discussions Forum › So what exactly is Rovio tracking when we download their apps › Reply To: So what exactly is Rovio tracking when we download their apps
You know occasionally Rovio releases those analytics data that claims to show global statistics of number of birds flung, number of pigs popped, hours of gameplay, etc? I think those are from some sort of stat tracking implementation in various apps.
This type of stat tracking I believe is quite common nowadays although other developers give an option for users to opt-out of said tracking or “product improvement” schemes.
More recently, the #UnlockTheFlock event (currently still ongoing) tracks no. of birds flung in Angry Birds Friends in order to ‘unlock’ content from something related to Angry Birds: The Movie.
I don’t believe there’s anything to be alarmed from user tracking as personal information is not collected or exploited in any way – rather, the developer captures usage statistics.
“Usage tracking” has also existed in other forms for many decades. Where do you think TV companies generate program ratings from?