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Oh my. Can’t tell if lighthearted, derogatory, or some combination. (I’ll perhaps naïvely assume the first.)
Based on your erudite description of variable interval reinforcement, it would seem arguable that melting carbonite in anticipation of a second (or even better, a third[!]), ad-enabled melt would very much fall within the spirit of the schedule, particularly if an ad itself was time-limited. Checking back more frequently in anticipation of bonus characters with minimal wait sounds a lot like slot machine behavior to me; seeing that “watch ad to melt now” button may not come with bells and whistles, but it is enough to get me salivating.