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I just want to chime in very quickly on this.
Foremost, the article posted by Fox News: http://www.foxnews.com/tech/2014/01/27/nsa-spying-through-angry-birds-google-maps/
Second, let’s stress Rovio’s response to the matter:
“Rovio doesn’t have any previous knowledge of this matter, and have not been aware of such activity in 3rd party advertising networks. Nor do we have any involvement with the organizations you mentioned [NSA and GCHQ].”
Finally, these are allegations only and have not yet been proven. I also doubt that either agency is interested in the age, gender, etc. of the average law-abiding flinger. But just as a word of caution to all people, both spied-upon and otherwise, be careful where how and with whom you share confidential information. Even https sites aren’t necessarily completely secure (e.g., https version of GMail reads email, which is why all the ads on the side of my GMail is for mathematics tutoring).