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@doulgas
Interesting. No, I have never spent real money in the 2+ years I’ve been playing, though I would have happily bought an ad-free version if that were an option.
What I have done is hoard gems. By playing the arena a lot I accumulated nearly 20,000. I am never reluctant to throw 20+50 gems at the TOF just to see what happens and even 100 more if I can get past 15th floor. If I get a really good run going I’ll keep spending gems. Point being, I’m sure Rovio can analyze this kind of behavior and tries to find ways to monetize it.
I also don’t think Rovio devised a survey just for little old me, so I was curious about others’ experiences.