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I’m a CPA – trust me when I tell you that there are plenty of stupid rich people, and there are also plenty of poor people who spend well beyond their means (aren’t credit cards awesome?)
And in the Spark Runs thread, you even commented this morning about how “it’s a different story when your mommy gives you $20.00/day allowance.”
So yeah, there are plenty of players who are spending money on the game that the rest of us aren’t willing to. I’m pretty sure ad views aren’t generating the bulk of the game’s revenues. In the free-to-play world, in-game purchases more or less follow the “80/20 rule” (i.e. 80% of revenues come from 20% of players).