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@jimmy-necessary
At the current cost for opening even a single gold crate, it is not worth spending gems on the gold crates unless you have accumulated over a million gems. Rovio/Exient needs to, at least randomly, give us one or more free gold crates, instead of or in addition to the free steel crates, now and then, because it is cheaper and more cost effective to spend gems in a token exchange for a special event in order to unlock a new and/or still locked character. Also, as long as the gold crates are so expensive, your chances of unlocking characters through special events are much better than they are with the gold crates.