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I think an event like this helps newer players and players who are ‘in-between’ being competitive in leaderboards actually get something for their time. Mixing in some events like this COULD help Rovio keep people interested. As it stands, not many have a chance at getting the new bots from leaderboard events. Even after you factor in spending (and spending a dumb amount) the leaderboard limits the number of people who have a realistic chance at getting the bot. Or anything, really (except those oh-so-useful coins! /sarcasm)
Oh, but we can make up the difference with gems! How many get close enough to make this a reasonable option? I don’t know about anyone else, but I’m not shelling out 400+ for a character or accessories. Not with how they’ve ‘tinkered’ with gem drops.
Oh, but we can buy the character bundle! At $20 a pop? And what’s it translate to in other places – I think someone said the bundle in Euros or Pounds equaled about $35 bucks!!!
Events like this lets some of us (like me) stock up on sparks or accessories to make us more competitive in the leaderboards. It’s a long strategy, but it keeps us invested in this game. Who knows, we might get close enough to make it worth it to spend some gems and thus throw a few $$$ at a bundle or two. Just a thought, Rovio.