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Interesting read – this sounds familiar….
“Any [free-to-play] game that makes it virtually impossible to advance beyond a certain point without spending money was almost certainly designed with whales in mind,” the employee notes. “Games that allow players to advance to the highest level without spending anything are less exploitative. At least they don’t actively encourage addiction.”
AND….
Upon reading John’s story, Cousins remarked that numerous Heroes players were upset when the price restructuring occurred within the game. This led to lots of negative comments on the official forums, and stories such as John’s.
However, Cousins notes that the restructuring led to an influx of revenue, it had the effect of safeguarding of many jobs on the Heroes team. Essentially, by forcing players to grind just that little bit more for items in the game, and by introducing weapons that gave paying players an advantage, the development team at EA caused an uproar among fans — yet suddenly its long-term revenue was assured, as many of these very same players stuck around and submitted to the new pricing regime.