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Manipulation is putting it mildly. The entire game has changed to the point that the only goal for the player is traveling through a never ending world with wildly unbalanced scenarios designed solely to require the expenditure of jewels and the viewing of ads. One week you are allowed an extra bird for viewing an ad, the next week the option disappears. The cost of purchasing 3 extra birds at the end of a scenario suddenly escalates from 60 jewels per 3 birds to an sliding scale with the price in jewels rising per three birds with each purchase of 3 birds increasing 60, 80, 100 and I imagine even more. Ads are inserted in more and more places in the game.
It is mandatory a player participates in the arena if he/she wishes to obtain feathers but the rewards to winning outside 1st, 2nd or third are insultingly low. Achievement of diamond league is a dead end and really means nothing. If my memory serves me, the higher levels of achievement used to be rewarded through the reward of feathers. Now it is just placement in your group of 15. Feathers, which now give each bird more power are rewarded by daily arena play and advancement- sometimes- advancing through each world to obtain treasure chests. The feather rewards are so damned random, players have some birds stuck at, say, the five level while other birds continue to get feather rewards.
It is my guess there has been a sharp drop off of players who become frustrated with the many changes in game rules/ rewards, the widespread hacking by some in the arena and the increasing costs of the game. Sad because this birds version had a lot going for it. Rovio has just blown it.