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@optimuspig
That’s a consequence of the fact that most new game apps released have gone to a free-to-play model. You can thank Candy Crush for that. The app designers need to monetize, and ad revenues aren’t enough on their own.
You ever heard of the 90/10 rule? Well that’s pretty much the case with game apps: ~90% of revenues from in-game purchases come from ~10% of the player-base.