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@optimuspig
Yeah, Rovio’s having a huge problem monetizing their apps in a freemium world.
They were far more successful back when it cost money to download an app.
If the shenanigans we’ve witnessed re: ABT are anything to go by, they’re still not sure about achieving the right balance between ad view revenues from non-paying players and cash revenues from in-game purchases.
They should just poach some of the marketing and finance guys from Machine Zone (or Supercell, which coincidentally is also based in Finland).
Anyone else think a takeover deal is in the offing?