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I agree the app has been poorly executed. It was launched unfinished and could have really used at least another six months of work before being released to the app store. Aside from the poor QC, consider that the ABT of today bears virtually no resemblance in terms of game-play to the ABT of ten months ago, except in the most superficial ways.
However I don’t know if I’d necessarily characterize income generation as being an “ulterior motive” though. Rovio is a for-profit corporation, not a charity or NPO. Think it more as greed got the better of them, so they decided to launch the product before it was ready and prayed that enough players would stick with it despite its obvious flaws. This was probably driven by weaker than expected earnings in 2014 (and the consequent 110 lay-offs of personnel) and the need to find a quick boost to the revenue line.