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I just read a review about the game. They made it very clear that the whole setup of AB2 with the lives system, the 2 games per level, the random generating of the level layout, the free use of given birds from the start, spell cards and the earning extra lives/birds is to make everything as unpredictable as possible. So there basically is no way of learning and improving by doing it over and over and over again. AB2 is nothing more but a way to keep on pushing you to spend money. Over and over and over and over again.
I for one could never figure out why King made/makes millions of dollars day after day after day with Candy Crush, but I highly doubt that AB2’s game style/type will have the same effect for Rovio. The old addiction that AB carried is nowhere to be found in AB2, so there is no satisfaction in playing AB2 and therefore no need to spend money.
Remember Nokia, Rovio?