Angry Birds Secret Code to Be Embedded in 30-Second Rio Ad

Bird Leader

13 years ago

19 Comments

20th Century Fox is teaming up with Rovio’s “Angry Birds” for a marketing partnership starting on Super Bowl Sunday, when a 30-second spot for the Fox animated film “Rio” will feature an embedded code directing “Angry Birds” players to a special level in the popular mobile game.

Updates
02/04/11 – A video the ad spot was posted to YouTube, which we’ve included above.
02/04/11 – Okay, so it looks like we were way off. The code looks like it will be included int he latest update and will open a secret level, which can be seen in this post.

Below are some tidbits taken from the different articles.

The “Rio” commercial will feature an embedded code directing “Angry Birds” players to a special level.
It’ll air during the 4th quarter in a 30 second Rio commericial
Supposedly it will require “viewers to pause the spot and watch frame-by-frame to capture an embedded code.”
Quick update, as suspected, it will be a sweepstakes entry: http://www.rio-themovie.com/win/

Being that we’re die hard Angry Birds fans over here, we have no choice but to try and figure this out. Now, this is just a guess, but I would wager that the code is in Danger Above Level 7-6. Does that level ring a bell? I don’t want to spoil it, so click here to head over to our forum where we’ve posted our guess as to what the code is.

What will this code do? Not sure exactly. It sounds like you might enter it online and win a chance to go to the Rio premiere. Regardless, I think this is a pretty cool idea.

And here the links to the various articles: Variety, The Hollywood Reporter, and AdAge.