Rovio is attending the 2015 Las Vegas Licensing Expo this week and before it even started, they had some exciting news. What happens when you take the best game maker in Finland and mix them with the most exciting toymaker in Denmark? Angry Birds Legos!
Rovio released the following statement about the collaboration on their site:
LAS VEGAS, Nevada– 8th June 2015– Rovio, makers of Angry Birds, the most downloaded mobile game ever, today announced a partnership with The LEGO Group to develop a line of construction toys. LEGO® Angry Birds will be available in spring 2016 to coincide with the release of The Angry Birds Movie, a full-length feature film based on the popular gaming franchise.
“The LEGO brand has an unparalleled ability to connect with people through products that spark creativity and imagination. We’re really excited to build experiences together with this amazing best-in-class partner,” said Pekka Rantala, Chief Executive Officer of Rovio.
“We are excited to bring Angry Birds to life in LEGO form, given the popularity of the game and its characters with fans of all ages, which will only be amplified by the forthcoming film,” said Jill Wilfert, Vice President, licensing & entertainment at The LEGO Group. “We seek partnership with globally relevant properties that offer a unique and rewarding play experience to our fans, and our designers are having fun developing building sets that leverage the engaging play and deconstruction found in the Angry Birds game.”
Further details about the collection, available in spring of 2016, are not yet available.
In a related article from cnet.com, adds a bit more information:
The Lego arrangement was a long time coming, a Rovio spokesperson said. “People at Lego fell in love with us when they saw the movie, and that is how we ended up building this [deal]. This will have a huge impact in our consumer product business, which as you know is very cyclical.”
Based on the press release, the release date of the sets and the statement on cnet, it sounds like the sets will be based on the Angry Birds Movie’s look and design. However, the statement from Lego implies it may be based on the game. Looks like we will find out in spring, 2016. Until then, we will keep you posted with any new news that comes out.
Previously, Angry Birds had teamed up with K’NEX to create construction sets, but this line appears to have been discontinued some time ago.
What do you think, fellow flingers? Are you excited about this announcement? Do you want to see sets based on the film or the game? Or does this imply there will be a game based on the film, possibly separate from the “regular” Angry Birds Universe, as Super Angry Birds appears to be?
Post your thoughts, opinions, concerns, ideas and anything else in your head in the comments below!
(Fan inspired Legos from Chiukeung)
