Angry Birds Secret Code to Be Embedded in 30-Second Rio Ad

20th Century Fox is teaming up with Rovio’s “Angry Birds” for a marketing partnership starting on Super Bowl Sunday, when a 30-second spot for the Fox animated film “Rio” will feature an embedded code directing “Angry Birds” players to a special level in the popular mobile game.

Updates
02/04/11 – A video the ad spot was posted to YouTube, which we’ve included above.
02/04/11 – Okay, so it looks like we were way off. The code looks like it will be included int he latest update and will open a secret level, which can be seen in this post.

Below are some tidbits taken from the different articles.

  • The “Rio” commercial will feature an embedded code directing “Angry Birds” players to a special level.
  • It’ll air during the 4th quarter in a 30 second Rio commericial
  • Supposedly it will require “viewers to pause the spot and watch frame-by-frame to capture an embedded code.”
  • Quick update, as suspected, it will be a sweepstakes entry: http://www.rio-themovie.com/win/

Being that we’re die hard Angry Birds fans over here, we have no choice but to try and figure this out. Now, this is just a guess, but I would wager that the code is in Danger Above Level 7-6. Does that level ring a bell? I don’t want to spoil it, so click here to head over to our forum where we’ve posted our guess as to what the code is.

What will this code do? Not sure exactly. It sounds like you might enter it online and win a chance to go to the Rio premiere. Regardless, I think this is a pretty cool idea.

And here the links to the various articles: Variety, The Hollywood Reporter, and AdAge.

Leave a comment if you know more.

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Category: Angry Birds News & Updates, News, Updates

Comments (19)

Rank: Flinger with 0 points
By tdeathgem (@tdeathgem)

Heh I will be on twitter right after this commercial airs!

Rank: Flinger with 0 points
By tdeathgem (@tdeathgem)

The Rio TV spot has been posted on youtube! http://www.youtube.com/watch?v=AlJXnoKA0eg

Rank: Flinger with 0 points
By tdeathgem (@tdeathgem)

Went through it Frame By Frame, No code.

By king killer

EXCATLY!!! I went through it and couldn’t find a code! Bird Leader, can you tell us the code if you know it???

Rank: Sling God with 36990 points
By Bird Leader (@birdleader)

I don’t know it, though you might want to check out this comment.

By Christine

The only “code” I saw (and we went through it frame-by-frame twice!) was “13-12”. It was behind the lemur, on a crate, under a picture of two of the angry birds. I don’t know how that’s supposed to unlock a secret level, though.

Rank: Sling God with 36990 points
By Bird Leader (@birdleader)

Check out our write-up here and you will understand.

By Squeaky

The code is 13-12, alright. That’s the level you go to on Ham-Em-High to get the Rio egg.

By me

it’s on the wooden box near the end

By Jason

13 refers to the ham em high update fling the white bird backwards and drop the bomb bhind the slingshot to revel a football shaped golden egg that is the secret level

By Philtaylor

It don’t work I’ve tryed 100 times

By Squeaky

I finished Angry Birds Rio today. When will episode 3 come out, and what is it called?

Rank: Sling God with 36990 points
By Bird Leader (@birdleader)

The menu in the game say’s May. I have no idea what it will be called.

By Philtaylor

It’s now may 1st and still no rio new levels so wats up?????

By Philtaylor

It’s like waiting to die ,,, just do it come on

Rank: Sling God with 36990 points
By Bird Leader (@birdleader)

They have said middle to late May.

By Philtaylor

Damn more waiting

By Philtaylor

I cant get the egg in ham n high 13-12 ,, ? Any tips

By Sarah

theres a little lip right behind the boomerang… Use ur first egg dropping bird and drop ur first egg on the lip… The egg will come!! Promise it worked on my first try!

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